Imwe kambani inotengesa zvekudya nekukurumidza paindaneti inonzi Getir ikambani yekuTurkey ine makore matanhatu ekuberekwa iri kuedza kukunda vakwikwidzi vayo vatsva mukukura kwepasi rose.
London-Mumwe munhu mutsva anofamba nemabhasikoro nemascooter eUber Eats, Just Eat neDeliveroo ari pakati peLondon anovimbisa kugutsa zvishuwo zvako zvechocolate bar kana ice cream nekukasika: Kambani yeTurkey Getir inoti ichatumira zvekudya zvako mumaminitsi gumi.
Kukurumidza kweGetir kutumirwa kwezvinhu kunobva kune network yedzimba dzekuchengetera zvinhu dziri pedyo, zvichienderana nekukurumidza kukuru kwekuwedzera kwezvinhu kwakaitwa nekambani iyi munguva pfupi yapfuura. Makore mashanu nehafu mushure mekutanga modhi iyi muTurkey, yakangoerekana yavhurwa munyika nhanhatu dzemuEurope gore rino, ikawana imwe inokwikwidza nayo, uye inotarisirwa kutanga kushanda mumaguta matatu ekuAmerica, kusanganisira New York, panosvika kupera kwa2021. Mumwedzi mitanhatu chete, Getir yakaunganidza mari inosvika bhiriyoni imwe chete yemadhora ekusimudzira denda iri.
"Takakurumidzisa zvirongwa zvedu zvekuenda kunyika dzakawanda nekuti kana tikasazviita, vamwe vachazviita," akadaro muvambi weGetir Nazem Salur (shoko iri rinoreva "kuunza" muchiTurkish. zvinoreva). "Uyu mujaho unopesana nenguva."
VaSaruer vakatarisa shure uye vaive vakarurama. MuLondon chete, mugore rapfuura kana kupfuura, makambani mashanu matsva ekutakura zvekudya nekukurumidza akapinda mumigwagwa. Glovo ikambani yeSpain ine makore matanhatu ekuberekwa inopa zvekudya mumaresitorendi. Yakaunganidza mari inodarika mabhiriyoni mashanu emadhora muna Kubvumbi. Mwedzi wapfuura, Gopuff iri muPhiladelphia yakaunganidza mari kubva kuvanoisa mari kusanganisira SoftBank Vision Fund yemadhora mabhiriyoni 1.5.
Munguva yedenda, dzimba dzakavharwa kwemwedzi yakati wandei uye mamiriyoni evanhu akatanga kushandisa zvinhu zvinotumirwa online. Kwave nekuwedzera kwevanyoreri vekutumira zvinhu zvakawanda, kusanganisira waini, kofi, maruva nepasta. Vanoisa mari vakatora nguva ino uye vanotsigira makambani anogona kukuunzira chero chaunoda, kwete nekukurumidza chete, asi mukati memaminitsi mashoma, kungave manapukeni emwana, pizza yakaomeswa nechando kana bhodhoro rechampagne inotonhora.
Kutumira zvekudya nekukurumidza ndiyo nhanho inotevera muhupfumi hunotsigirwa nemari yekutengeserana. Chizvarwa ichi chajaira kuodha masevhisi etekisi mumaminitsi mashoma, kuenda kuzororo mudzimba dzakachipa kuburikidza neAirbnb, uye kupa varaidzo yakawanda kana uchida.
"Izvi hazvisi zvevapfumi chete, vapfumi, vapfumi vanogona kutambisa," VaSaruer vakadaro. "Iyi ibhadharo inodhura zvishoma," vakawedzera. "Iyi inzira isingadhuri yekuzvibata nayo."
Kubudirira kwebhizinesi rekutumira chikafu kwave kusingawanikwe. Asi zvichienderana nedata rePitchBook, izvi hazvina kumisa vanotanga mabhizinesi kuti vasashandise mari inosvika mabhiriyoni gumi nemana emadhora mukutumira zvekudya online kubvira kutanga kwa2020. Gore rino chete, Getir yakapedza matanho matatu ekubhadhara mari.
Getir inobatsira here? "Kwete, kwete," vakadaro VaSaruer. Vakati mushure megore rimwe kana maviri, nharaunda inogona kuwana purofiti, asi izvi hazvirevi kuti kambani yese yatowana purofiti.
Alex Frederick, muongorori wePitchBook anodzidza nezveindasitiri yetekinoroji yezvekudya, akati indasitiri iyi inoita kunge iri kusangana nenguva yekuwedzera kwebhizinesi. (Reid Hoffman) yakagadzirwa kutsanangura vatengi vepasi rose vekambani iri kukwikwidza kupa masevhisi pamberi pemukwikwidzi chero upi zvake. VaFrederick vakawedzera kuti pari zvino, kune makwikwi akawanda pakati pemakambani, asi hapana musiyano mukuru.
Mumwe wevakatanga kuisa mari muGetir aive Michael Moritz, nyanzvi yezvehupfumi uye mubatsiri weSequoia Capital, anozivikanwa nekubheja kwake kwekutanga paGoogle, PayPal, neZappos. "Getir yakandiita kuti ndifarire nekuti handina kunzwa vatengi vachinyunyuta kuti vakagamuchira maodha nekukurumidza," akadaro.
"Kuendesa zvinhu kwemaminitsi gumi kunonzwika sekuri nyore, asi vatsva vachaona kuti kuunganidza mari ndicho chikamu chiri nyore chebhizinesi," akadaro. Akati zvakatora Getir makore matanhatu - "kusingaperi kwenyika yedu" - kugadzirisa matambudziko ayo ekushanda.
Pasinei neizvi, migwagwa yemumaguta pasi rese ichiri kuzara nemabasa matsva ekutumira zvekudya. Sezvo makwikwi ari kuwedzera, makambani ekutengesa nekukurumidza muLondon - akadai seGorillas, Weezy, Dija neZapp - ave achipa zvidzikiso zvakakura. Pane imwe nguva, Getir yaipa chikafu chine mutengo we15 pounds (inenge US$20.50) ne10 pence (inenge masendi gumi nemashanu).
Izvi hazvisanganisire masevhisi ekutenga zvinhu zvakapinda muzvitoro (zvakadai seDeliveroo). Zvadaro, pasinei nekumhanya kwacho kuri kunonoka, ikozvino kwava nemasupamaketi nezvitoro zvepakona zvinopa masevhisi ekutumira zvinhu, pamwe nesevhisi dzemasupamaketi eAmazon.
Kana kukwidziridzwa kwapera, vashandisi vachava netsika dzakasimba here kana kuti kuvimbika kwakakwana kukambani yavo? Kumanikidzwa kwekuwana purofiti kunoreva kuti haasi makambani ese aya achararama.
VaSalur vakati havatyi kukwikwidzana mukutumira zvekudya nekukurumidza. Vanotarisira kuti nyika dzese dzine makambani akati wandei, kungofanana nemasupermarket ane makwikwi. Gopuff iri kumirira muUnited States, iyo ine mabasa munyika makumi mana nematatu uye inonzi iri kuda kuti mutengo wayo usvike mabhiriyoni gumi nemashanu emadhora.
Saruer, ane makore 59 okuberekwa, akatengesa fekitori yakavharwa kwemakore mazhinji, achitanga bhizinesi rake gare gare mubasa rake. Kubva ipapo, chinangwa chake chave chiri chekumhanya-mhanya uye kutakura zvinhu muguta. Akavamba Getir muIstanbul muna 2015 nevamwe vanoisa mari vaviri, uye makore matatu gare gare akagadzira app yekufambisa vanhu inogona kupa vanhu mota mumaminitsi matatu. MunaKurume wegore rino, apo Getir yakawana mamiriyoni mazana matatu emadhora ekuAmerica, kambani iyi yaikosheswa mabhiriyoni maviri nemazana matanhatu emadhora ekuAmerica, ikava unicorn yechipiri muTurkey, uye kambani iyi yaikosheswa mabhiriyoni anopfuura rimwe chete emadhora ekuAmerica. Nhasi, kambani iyi yaikosheswa mabhiriyoni manomwe nemazana mashanu emadhora ekuAmerica.
Pakutanga, Getir yakaedza nzira mbiri kuti isvike pachinangwa chayo chemaminitsi gumi. Nzira 1: Inochengeta zvigadzirwa zvekambani zvinosvika mazana matatu kusvika mazana mana murori rave kufamba. Asi huwandu hwezvigadzirwa zvinodiwa nemutengi hunopfuura huwandu hwerori (kambani ikozvino inofungidzira kuti huwandu hwakakodzera hunosvika chiuru nemazana mashanu). Kutumirwa kwemotokari kwakaregwa.
Kambani yakasarudza Nzira yechipiri: Kutumira zvinhu kuburikidza nemabhasikoro emagetsi kana mopeds kubva muzvitoro zvinonzi rima (musanganiswa wezvitoro zvematura nemasupamaketi madiki asina vatengi), nzira dzakamanikana dzakazadzwa nemasherufu ezvekudya. MuLondon, Getir ine zvitoro zvevatema zvinopfuura makumi matatu uye yatotanga kutumira zvinhu muManchester neBirmingham. Inovhura zvitoro zvinosvika gumi muUK mwedzi wega wega uye inotarisirwa kuvhura zvitoro zana pakupera kwegore rino. VaSalur vakati vatengi vakawanda zvinoreva zvakawanda, kwete chitoro chikuru.
Dambudziko nderekuwana dzimba idzi - dzinofanira kunge dziri pedyo nedzimba dzevanhu - uye wobva wabata nevakuru vemunharaunda vakasiyana. Semuenzaniso, London yakakamurwa kuita makomiti akadaro makumi matatu nematatu, rimwe nerimwe richipa mvumo uye sarudzo dzekuronga.
MuBattersea, kumaodzanyemba kwakadziva kumadokero kweLondon, Vito Parrinello, maneja wezvitoro zvakawanda zvisiri pamutemo, akatsunga kusarega varume vanoendesa chikafu vachivhiringidza vavakidzani vavo vatsva. Chitoro chine rima chiri pasi pechiteshi chechitima, chakavanzwa kuseri kwefurati idzva. Kumativi ese escooter yemagetsi yakamirira, kune zviratidzo zvakanyorwa kuti "Hapana kusvuta, hapana kushevedzera, hapana mimhanzi ine ruzha".
Mukati, muchanzwa mabhero achirira nguva nenguva achizivisa vashandi kuti maodha ari kuuya. Mutori wezvinhu anosarudza bhasiketi, ounganidza zvinhu ozviisa mumabhegi kuti mutyairi azvishandise. Rumwe rusvingo rwakanga rwakazara nemafiriji, rimwe rawo raiva nechampagne chete. Chero nguva, kune vanotori vaviri kana vatatu vanofamba munzira, asi muBattersea, mamiriro acho ezvinhu akadzikama uye akanyarara, izvo zviri kure nekuti mafambiro avo akarurama kusvika kune wechipiri. Muzuva rekupedzisira, avhareji yenguva yekutakura odha yaive masekondi zana nematatu.
VaParrinello vakati kupfupisa nguva yekutumira zvinhu kunoda kushanda zvakanaka muchitoro - hazvifanirwe kuvimba nevatyairi vanomhanyira vatengi. "Handidi kuti vanzwe kumanikidzwa kumhanya mumugwagwa," vakawedzera.
Zvakakosha kuziva kuti vazhinji vevashandi veGetir vashandi venguva yakazara, vane mari yezororo uye penjeni, nekuti kambani iyi haidi nzira yehupfumi hwepamusoro iyo yakakonzera kumhan'arwa kwemakambani akadai seUber neDeliveroo. Asi inopa zvibvumirano kune vanhu vanoda kuchinjika kana vanongotsvaga mabasa enguva pfupi.
“Pane pfungwa yekuti kana basa iri risiri rechibvumirano, harigone kushanda,” VaSalur vakadaro. “Handibvumirani nazvo, richashanda.” Vakawedzera kuti: “Kana ukaona cheni yemasupamaketi, mamwe makambani ese aya ane vashandi vakabhadhara uye havazobhuroke.”
Kuhaya vashandi panzvimbo pevanoita mabasa emaoko kunounza kuvimbika, asi kune mutengo wakaderera. Getir inotenga zvigadzirwa kubva kuvatengesi vezvinhu zvakawanda uye yobva yabhadharisa muripo wakakwira ne5% kusvika 8% kupfuura mutengo wesupamaketi hombe. Chinonyanya kukosha ndechekuti mutengo wacho haudhuri zvakanyanya kupfuura mutengo wechitoro chidiki chemuno.
VaSalur vakati 95% yezvitoro zverima muTurkey zvine mafranchise akazvimiririra, vachiwedzera kuti vanotenda kuti hurongwa uhwu hunogona kugadzira vatungamiriri vari nani. Kana musika mutsva wakura, Getir inogona kuunza modhi iyi kumusika mutsva.
Asi gore rino rine vanhu vakawanda. Kusvika mugore ra2021, Getir ichange ichishanda muTurkey chete. Gore rino, kuwedzera kumaguta eEngland, Getir yakawedzerawo kusvika kuAmsterdam, Paris neBerlin. Pakutanga kwaChikunguru, Getir yakatenga kekutanga: Blok, imwe kambani yekutumira zvekudya inoshanda muSpain neItaly. Yakavambwa mwedzi mishanu chete yapfuura.
Nguva yekutumira: Mbudzi-15-2021