Zvinoita here kuti kusetsa kupere? Uyu ndiwo mumwe wemibvunzo yakamuka mushure meunganidzwa waBalenciaga usati watanga mwaka weMatsutso wa2021, uyo wakaburitswa sebhuku redhijitari vhiki rino. Wakaburitswa nezviratidzo zvakakurumbira, muunganidzwa uyu waive musanganiswa wezvidzidzo zvemitambo uye zviratidzo zvemutungamiriri wekugadzira Demna Gvasalia zvakaita semagirazi ezuva remangwana, mabhegi emaoko ane mavara emhuka dzinokambaira, uye majasi emhando yepamusoro. Zvisinei, kunyangwe mareferensi ave tsika yevagadziri nhasi, zvaimbove zvitsva uye zvinonakidza zvino zvinoita sekunge zvanyanyisa.
Kubva pakatanga kuratidzwa kwaGvasalia paimba yemafashoni yekuFrance muna 2016, Balenciaga haasi kuzivikanwa zvakanyanya nekuda kwekunaka kwayo kwekutanga asi nekuda kwemaitiro ayo ekusetsa uye kusetsa kunoshamisa. Zvechokwadi, kunyangwe muunganidzwa wega wega uchiona zvishongo zvechikadzi zvakaita semadhirezi akasimba uye mhete dzekutaura dzakanyanya, mazuva ano, izwi rekuti "Balenciaga" rinoita kuti munhu afunge nezvezvinyorwa zvekambani iyi paInstagram kupfuura chero chinhu chipi zvacho. Nguva yaGvasalia yakatanga nekuchinja kukuru pasocial media, uye kubvira apo kambani iyi yave ichiisa mifananidzo isinganzwisisike uye isingazivikanwe, pasina zvirevo: imbwa diki yakapfeka magirazi makuru, bhegi dzvuku reHourglass rakaiswa pakati pemakumbo maviri ane tattoo, hanyanisi ine chiso cheanime chakadhirowewa chakafukidzwa nemhete yekutaura kwekristaro. Akadzoreredzawo mafashoni akaita sebhegi rekambani iyi rekuti "City", uye anowanzo shongedza zvidimbu zveBalenciaga nemafonti nemavara akafanana neaya eIkea, Uber Eats, uye kunyange mushandirapamwe wepurezidhendi waBernie Sanders.
Muunganidzwa wepamberi pemwaka weMatsutso, wakatorwa mifananidzo uchienzanisa nenzvimbo dzepasi rose muchimiro chekufamba, wakaona zviratidzo zvakawanda zvaGvasalia zvaakatora kubva kuVetements: magadzirirwo makuru, musanganiswa wemitambo yekuzorora neyekupfeka, uye majasi nemadhirezi makuru. Zvisinei, hapana kana chimwe chazvo chakaita sechine simba rakafanana nerakatanga basa rake reBalenciaga. Mamwe mareferensi etsika dzechivanhu akauya muchimiro chemaT-shirts nemahoodies aHulk, uye logo yakaita seGAP yakanyorwa se "GAY." Gvasalia akadzokerawo kumitambo yaaiziva sechiratidzo chake che "BB", chakapararira pamawindbreakers nema baseball caps. Mazhinji emabhegi, madhirezi, nehembe dzekunze zvaiita sekuwedzera kune runako rwake rwekupandukira, uye kunyangwe imwe shanduko yakauya muchimiro chezvinhu zvinogara kwenguva refu, hapana chimwe chezvinhu zvacho chakanyanya kuoneka. Kunyange hazvo zvinhu zvaBalenciaga zvave zvisinganzwisisike kupfuura zvemhando yepamusoro—sezvitsitsinho zvemhando iyi zvine mavara etsoka, bhutsu dzakapfeka zvombo, uye mabhegi ekutakura anotevedzera mabhegi ezvekudya zvembwa—uye kazhinji zvinotengeswa, zvinoita sekunge "chinhu chakanaka chakawandisa" chinogona kuitika.
Izvi zvinogona kunge zvakakonzerwa nenguva: pamusoro pezvose, muunganidzwa we "Aria" wekambani iyi neGucci—wavakatumidza kuti kubatana kwemakore gumi—wakatanga mazuva apfuura mukuwedzera kwerunako. Asi mweya wekuseka uye wekuchenjera wave uchitarisirwa nevakawanda kubva kuna Balenciaga hauna kuita sewakazara muunganidzwa wechangobva kuitwa naGvasalia. Mazhinji emhando dzakasiyana airatidzika kunge asina kunaka kupfuura kunaka, munyori uyu achishamisika kuti majean ane makumbo akatwasuka kana masweatpants asina chimiro achadhura zvakadii pavanenge vari pedyo neimba yeFrance pachinzvimbo che, ngatitii, Hanes kana chitoro chekare. Zvipfeko zvakaita semadhirezi emaruva ane ruzha rwemakore ekuma80, bhutsu dzakareba kusvika pazvigunwe, uye zvishongo zvakapfuuridza zvaive zvinhu zvishoma zvinoponesa, asi zvakazara zvaisanzwika sezvitsva. Kazhinji, muunganidzwa wacho waiita seusina kufambisa tsono, pachawo; pakanga pasina chinhu chinoshamisa kana chinoshamisa icho Gvasalia akanga asati atoratidza muunganidzwa wekare, uye zvakanga zvisina kujeka kana mbatya dzacho "dzaigona" pasina zita rekambani yemhando yepamusoro.
Veruzhinji vanoita sevakapesanawo neyazvino yaBalenciaga. Kunyange hazvo muongorori wemafashoni José Criales-Unzueta akataura pachena nezveGap reference yekambani iyi, haana kurumbidzwa zvikuru nekuda kwekuunganidza uku. "Handichafariri Balenciaga. Zvaimboonekwa pakutanga zvichinetsa uye zvichinetsa ikozvino zvinoita sekunge zvinotarisirwa uye zvisingachadiwi," Criales-Unzueta akadaro pa Instagram Stories, achiwedzera kuti mbatya idzi "hadzina kufadza kana kuti hadzidiwi." Muongorori wemafashoni weYouTube Luke Meagher (aka Haute le Mode) akabvumiranawo pa Instagram kuti kuunganidza uku "kwakanga kusiri kwekuchinja," kunyangwe akataura kuti rudo rwaCristobal Balenciaga rwehuwandu rwakanga rwuripo.
Vateereri havana kufarawo. Vamwe vakataura kuti vaida mamwe mabhegi nebhutsu pa Instagram ne Twitter, asi kazhinji vakatsanangura kuti muunganidzwa wacho hauna kuvafadza sei. "Makasarudza mamwe emafashoni akanakisa, asi handizivi zvekufunga nezvemuunganidzwa wese," mumwe mushandisi akataura pachinyorwa chaMeagher, nepo mumwe akataura pasi pechinyorwa chaCriales-Unzueta pa Instagram: "Kutaura uye kutaura kakawanda pasina kuratidza mbatya nezvigadzirwa zvine hunyanzvi, zvinonakidza uye zvitsva hazvichanyanyi kukosha uye hazvina kudhura kwenguva yakareba ikozvino."
Kwese kwavanoenda Balenciaga mune ramangwana, zviri pachena kuti muunganidzwa wepamberi peMatsutso uchafanira kurwisana neongororo dzakasiyana-siyana dzepakutanga uye chishuwo chakasimba cheveruzhinji chembatya nemwoyo wose pachasvika muzvitoro zhizha rino.
Nyorera tsamba yedu yenhau uye utitevere paFacebook neInstagram kuti ugare uchiziva nezvenhau dzemafashoni dzichangoburwa uye makuhwa anonakidza eindasitiri.
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Nguva yekutumira: Chivabvu-17-2021